EdTech · India
India — National
Performance Marketing
EdTech
Sustaining healthy conversion rates at scale
Proved the ability to operate performance campaigns at enterprise scale — one of India’s highest-budget edtech mandates.
Performance Marketing
Growth Ads
Lead Gen
Funnel Optimisation
EdTech
85
K
Leads/month
1.1
Cr
Monthly ad spend
1
%
Sales conversion
The Challenge
Managing performance at massive scale for competitive exam prep — generating volume while maintaining efficiency at ₹1.1 Cr/month in ad spend.
Our Contribution
Ran large-scale campaigns across Meta and Google, optimising lead volume and quality at high spend while sustaining healthy conversion rates at scale.
Results
- Generated ~85,000 leads/month across performance channels
- Managed ₹1.1 Cr/month ad spend with sustained efficiency
- Maintained 1% sales conversion rate at scale
- Operated across Meta, Google and targeted digital platforms
Key Result
85
K
leads/month
Impact
Proved the ability to operate performance campaigns at enterprise scale — one of India’s highest-budget edtech mandates.