EdTech · US & Canada
US & Canada
Since 2021
EdTech
Region-specific campaigns driving higher ROI
Established a scalable, high-quality lead engine for Byju’s Future School across two international markets simultaneously.
Performance Marketing
Growth Ads
Lead Gen
Funnel Optimisation
EdTech
5,000
+
Qualified leads/month
25
%+
CPL Reduction
30
%
More trial bookings
The Challenge
Scale qualified lead generation across a competitive international market while reducing CPL and improving trial class bookings.
Our Contribution
Built Meta and Google Ads campaigns with audience segmentation by demographics and parental behaviour, plus landing page and creative optimisation for US and Canadian markets.
Results
- Delivered 5,000+ qualified leads/month across US & Canada
- Reduced CPL by 25%+ through segmentation and A/B testing
- 30% increase in trial class bookings through funnel optimisation
- Region-specific campaigns driving higher ROI in international market
Key Result
5,000
+
leads/month
Impact
Established a scalable, high-quality lead engine for Byju’s Future School across two international markets simultaneously.