EdTech · India — Franchise
India — National
Performance Marketing
EdTech
Scalable engine serving two different audience
Built a scalable acquisition engine serving two different audience funnels simultaneously across 100+ cities.
Performance Marketing
Growth Ads
Lead Gen
Funnel Optimisation
EdTech
8,000
+
Leads/month
20%
%
CPL reduction
20
%+
Franchise growth
The Challenge
Simultaneously generate qualified parent leads across 250+ centres AND franchise inquiries — two distinct audiences requiring separate campaign strategies.
Our Contribution
Ran Meta and Google Ads targeting high-intent parents and franchise prospects, with continuous A/B testing and CPL optimisation across both funnels.
Results
- Generated 8,000+ qualified leads/month across 250+ centres
- Reduced Cost Per Lead by 20% through continuous optimisation
- 20%+ increase in franchise leads through targeted campaigns
- Dual-audience strategy serving parent and franchise funnels
Key Result
8,000
+
leads/month
Impact
Built a scalable acquisition engine serving two different audience funnels simultaneously across 100+ cities.