Education · Performance Marketing · Indore
India
Since 1994
Education
Building a digital acquisition system.
EK60 built a full-funnel digital strategy targeting high-intent students and decision-makers across Meta and Google Search.
Meta & Google
Performance Ads
Education
Lead Gen
Institute
34
L
UNIQUE REACH
2
Cr
IMPRESSIONS
5
K
LEADS GENERATED
28
K
CLICKS
The Challenge
IPS Academy needed to grow digital visibility and drive meaningful admissions leads — without wasted budget or reach. The goal was converting interest into enrollments, not just impressions.
Our Contribution
EK60 built a full-funnel digital strategy targeting high-intent students and decision-makers across Meta and Google Search. Smart audience targeting, conversion-optimised creative, and continuous daily performance refinement drove consistent lead flow throughout the admissions cycle.
PERFORMANCE MARKETING
ADMISSION
META ADS
GOOGLE SEARCH
Results
- 33.2 lakh total reach across key student demographics
- 1.75 crore impressions — strong brand recall during admissions
- 4,466 quality leads funnelled into admissions conversations
- 27,719 high-intent clicks across campaigns
- 20X ROI — strategy proved both creatively and commercially
Key Result
20
X
ROI
Impact
Transformed IPS Academy from invisible to impossible to miss — building a digital acquisition system that delivers consistent admissions growth, stronger visibility, and long-term value.