Amazon Growth · EUROStyle by Trishla International
₹30 lakhs to ₹88 lakhs. Then +120%.
How EK60 scaled EUROStyle — a premium stainless steel cookware brand — from a modest first-year listing to a high-velocity Amazon category leader over 3 years.
88
2.93
+120
3
The Challenge
Trishla International had a quality product in EUROStyle — premium triply stainless steel cookware that deserved a serious market. But competing against established names like Bergner, Vinod, and Hawkins on Amazon India required more than good products. It required a brand-first e-commerce strategy built to earn trust and rank at scale.
3-Year Revenue Journey
Year 1 — Foundation
₹30 Lakhs
Year 2 — Scale
₹88 Lakhs
Year 3 — Dominance
+120% YoY
₹30L → ₹88L
Y1 to Y2 Revenue
+193%
+120%
What We Did
Brand Store & Catalog
Full Amazon storefront, A+ content, and catalog architecture that positioned EUROStyle as a premium brand — not just a product listing.
PPC & Ad Strategy
Sponsored Products, Brands, and Display campaigns tuned against competitor keywords in the premium cookware and triply segment.
Review & Rank Growth
Review velocity strategy and listing SEO drove organic rank — compounding returns year over year with less reliance on paid ads.
Impact
Revenue Growth
- ₹30L → ₹88L in Year 1 to Year 2
- +193% growth year-on-year (Y1→Y2)
- +120% YoY maintained in Year 3
Brand Authority
- EUROStyle ranked in premium cookware segment
- Competing with Bergner, Vinod, Hawkins
- Strong review base built from Year 1
Category Position
- Triply stainless steel — high-intent category
- Organic rank driving repeat purchases
- Brand store traffic growing independently
Deliverables
- Amazon account & brand registry setup
- A+ content & storefront design
- PPC campaign management
- Listing SEO & review strategy